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Bell & Ross to Become Official Timekeeper for Land Rover in the Dakar Rally.



The French watchmaker has equipped Land Rover Defender owners with the BR-X3 Black Titanium watch.

Bell & Ross swiss watches replica has decided to enter the rally racing arena in 2026.



According to Women's Wear Daily, the French watchmaker has announced it will become Land Rover's official timekeeper partner in the World Rally Championship (WRC), and will also provide timekeepers for the Land Rover Defender team in the Dakar Rally. The annual championship kicks off this Saturday (January 3rd) and concludes on Saturday, January 17th. Land Rover will field the Defender Dakar D7X-R race car, an SUV featuring a special sand-colored paint job inspired by the deserts it conquers.

“The Dakar Rally symbolizes boldness, exploration, and pushing limits—values that are at the heart of Bell & Ross's DNA,” Carlos Rosillo, co-founder and CEO of the watchmaker, told WWD.replica watches for sale

As part of the collaboration, Bell & Ross will offer the BR-X3 Black Titanium watch for Land Rover Defender drivers. Launching in September 2025, this high-performance upgrade to the classic aviation-style BR-03 incorporates experimental elements (hence the "X" in its name). The traditional 41mm square case is crafted from Grade 5 titanium, giving it both exceptional strength and a lightweight feel. The "square-within-a-round" black dial features the signature X-shaped design, a date window at 3 o'clock, and a power reserve indicator at 9 o'clock. The numerals and markers on the dial are filled with Super-LumiNova luminescent material, ensuring exceptional legibility, much like an aircraft cockpit (or a Land Rover Defender dashboard). top quality replica watches

"The functional design of our iconic square watch naturally echoes the design philosophy of the Defender Dakar D7X-R," added Bruno Belamich, co-founder and creative director of Bell & Ross. "Both exhibit a bold, uncompromising personality, characterized by strong lines and clean lines."

Internally, they are powered by the BR-Cal.323 movement. This automatic movement, co-developed with Kenissi, vibrates at 28,800 vibrations per hour, boasts a 70-hour power reserve, and is COSC certified. This precision and power are precisely what rally racing demands. top quality replica watches

This new collaboration is not surprising. Bell & Ross has a long history in motorsport, having worked with Formula One teams like Renault and Alpine. However, it further demonstrates Bell & Ross's ability to create exceptional tool watches, capable of handling the most demanding challenges.



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